The New Hyundai Genesis
If you watched the Super Bowl you likely saw the Hyundai Genesis commercial. The vehicle has been seen before (at auto shows) but the ad was the real coming-out party.
The Genesis is Hyundai’s attempt to capture some of the luxury market. It’s far too early to tell if they have succeeded (you can’t even get one until the summer) but the Genesis has been getting a lot of attention and buzz online.
Let’s take a look at what you’ll get with a new Hyundai Genesis:
Engine: 4.6 liter, V8, dual CVT
Horsepower: 375
Transmission: 6-speed automatic with Shiftronic
Length: 195.9″
Width: 73.4″
Height: 58.3″
Wheelbase: 115.6″
Drivetrain: Front-engine rear drive
Suspension: 5-link rear, 5-link virtual kingpin front
Steering: Hydraulic rack-and-pinion
Airbags: 8, front & rear side impact
Electronic Stability Control
Traction Control
ABS
Active Front Head Restraints
Rearview Camera
Active Front Lights
Rain-Sensing Wipers
8-Inch Navigation Screen, 30 GB Hard Drive, JPG Viewer
17 Speaker Sound System
6-disc In-Dash DVD Changer, Ipod & USB Ports
Bluetooth Connection
Speech Dialog System
Heated/Cooled Driver Seat
Design and feature-wise the Genesis is positioned to compete. Whether or not it will be accepted, we’ll see. The biggest obstacle for some may be the idea of a luxury Hyundai vehicle.
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