Introducing the (Possible) Hyundai Bronco
Rumors abound as to what Hyundai is looking to produce for a possible Jeep Wrangler fighter. Well, so far, it looks like they want to ripoff the popular Ford Bronco Concept. According to a lovely Jalopnik dinner interview with Hyundai US CEO John Krafcik, it seems like Hyundai wants to take on the small “rock-crawling” offroad segment. Krafcik added; “every time our designers get together and start looking at concepts and the future, the first thing that comes out of those meetings — what everyone gets excited about — is the prospect of a Bronco-like, highly-capable off-roader.”
Is this the perfect time for a new auto maker to take on a variant like 4WD rides? With Hummer down and out, Jeep not adding on any more new utility vehicles and Ford not picking up the Bronco concept, it sure seems to be.
picture via Jalopnik
That would be awesome! And based on recent Hyundai success with anything they touch…it’s a perfect time to take down Jeep, for a fraction of the cost?