Hyundai & Brett Favre, 2010 Super Bowl Ads
It’s Super Bowl season, football fans – Oops, I mean “The Big Game” (see, The Super Bowl is actually a trademarked name you need permission to use, that’s why TV shows/radio will refer to it as “The Big Game”). Even if you’re not into watching a bunch of millionaires throw faux-pig skin around for three hours, there’s plenty of great commercials to check out. A couple of those will come in the form of Hyundai’s new Sonata spots, featuring MVP Brett Favre, or “Fav-rie” as I like to call him. The Minnesota Vikings quarterback will star in one of two Hyundai plugs during Super Bowl XLIV on Sunday, February 7. Hyundai’s first ad, Paint, features a behind the scenes look at how auto companies get away with replacing human jobs with robots treat and paint their vehicle chassis.
Please excuse “The Auto Channel’s” bombardment of advertisements before and throughout the spot:
In Hyundai’s second 30-second ad, Brett Favre accepts the Most Valuable Player award after 2020’s football season…and in true sports icon fashion struggles through ever word in his 15 second speech. The Dude, aka Jeff Bridges, continues into his third year narrating for Hyundai advertising; this is also the third year of Hyundai million-dollar Super Bowl Sunday ads. These spots will promote Hyundai’s updated 10-year, 100,000-mile warranty.
Source: Auto Channel
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