Hyundai Super Bowl Ad 1 – Victory Lap

Elantra was recently named 2012 North American Car of the Year, and this cute ad celebrates the victory at home.

Hyundai Super Bowl Ad 2 – Cheetah

Funny or bizarre ads will always stand out post-Super Bowl Sunday. With that in mind, Hyundai created this weird and slightly frightening Cheetah spot for the 201-horsepower Veloster Turbo.

Hyundai Super Bowl Ad 3 – Rocky Theme

It’s an unmistakable song that encompasses team work and determination. At the office, you’d be hard pressed to find a group of co-workers who’ll sing you through it. In Hyundai’s world, that’s an everyday occurrence.

Hyundai Super Bowl Ad 4 – Seat Belt CPR

This quick, funny spot by the auto maker seemed to attract more positive feedback than any other. Saving your boss’s life with you Genesis Coupe R-Spec is a sure way to snatch that promotion.

Veloster is no stranger to auto shows – the three-door hatch was a spectacular draw at last year’s International event. This year, Veloster Turbo ups their ride with a 201-horsepower turbocharged version of the auto maker’s ‘Gamma’ 1.6-liter, direct-injection four-cylinder engine.

Hyundai enhanced Veloster Turbo’s exterior; with unique matte paint, a larger trapezoidal grille, air dam, and blacked-out rear fascia with round exhaust ports.

Source: Motor Authority

Hyundai is replacing the Equus’ 4.6-liter 385 horsepower V8 with a 5.0-liter V8, also used in Genesis R-Spec sedan. Rated at 429 horsepower, 376 pound-feet of torque, this powerplant comes with a direct injection set up. An eight-speed automatic transmission will also take over for last year’s six-speed.

“The 5.0-liter Equus certainly feels more willing, and in both the flagship four-door and in the Genesis R-Spec we drove recently,” says Motor Authority. “The larger-displacement Tau V-8 sounds a bit richer, with a rounder exhaust note, than the 4.6-liter version.”

Last year’s Equus was able to deliver 0-60 mph times around 6.4 seconds. Though full performance specifications have yet to be divulged from the auto maker, we suspect this car will drop that starting time to under 6 seconds, thanks to the added 44 horsepower.

Hyundai seems to have quite the luxury competitor here, ready to take on models from prestigious car makers who have made leather and horsepower vehicles for decades. One of the hurdles Equus might have to jump is a green one. The car is rated at 15 mpg city, 23 highway. Not bad for a V8 (we’re assuming the direct injection helps) but still no major gas saver.

Hyundai has yet to release pricing information on 2012′s Equus, which should hit dealer lots by October.

Source | Motor Authority

$17K includes a 1.6-liter GDI inline four-cylinder engine with six-speed manual transmission. For $1250 you can add in a Hyundai EcoShift dual clutch automatic transmission.

Seven-inch touchscreen display and Bluetooth come standard in 2012′s Veloster, and you can grab a $2000 “style package” upgrade. That includes front fog lights, leather seat bolsters, premium audio system and subwoofer. Another $2000 tech package gives you navigation and push button start. Guess Hyundai likes to keep their numbers nice and uniform. The 2012 Veloster hits dealership lots in September.

Source / Image – Motor Authority

This departure may be a way for Hyundai to make their upcoming vehicle a bit more “normal” for your average customer. Currently, the auto has two regular sized doors, a third smaller passenger side door, and a hatchback. We’ll see how sales do once the car goes on sale next year.

Source: WCF

Concept:

Spied Production model:

What do you think?

Hyundai Motors is going from hybrid to all electric, and using fuel cells to do it. The auto maker unveiled its Blue2 fuel-cell electric sedan at the 2011 Seoul Motor Show. This further established the brand as a serious rival to major green-tech leaders Honda and Toyota.

According to Gas2 (and the Hyundai press release): The Blue2 concept itself is powered by a 120 hp electric motor that Hyundai promises will deliver fuel efficiency equivalent to more than 80 mpg. Seriously rakish sheet metal drapes the FCEV powertrain, while the car’s interior features a new Transparent Organic Light Emitting Diode (TOLED) monitor in place of a traditional instrument cluster. The canopy and moonroof are made from lightweight, tempered “Gorilla Glass”, and the infotainment system is manipulated through something called a “Motion Sensor Moustick”, which responds to the driver’s touch and hand movements.

Via: Gas2

The hybrid version of Hyundai Motor’s Sonata mid-size sedan will not reach U.S. dealerships until late this month or early April, the automaker’s U.S. branch announced on Saturday.

The Sonata Hybrid will be shipped to the U.S. from the automaker’s plant in Ulsan. After its debut in the U.S. it will roll out to other markets, including Korea in June.

Source: ChoSun